GREY POUPON

This was a collaborative project creating a brand refresh for Grey Poupon. We wanted to start a mustard revolution taking inspiration from the french encouraging the american market to take a stand against the mustard norms.

This project was picked up by Grey Poupon UK who liked it so much they offered to buy the interlectual property and now the designs are being rolled out across the UK.

https://greypouponmustard.co.uk

D&AD New Blood winner 2021

Creative team: Ellie Vickers, Chloe Chatenoud and Hannah Francis

d&ad award icon.png
The Mustard Revolution Cover Image.jpg
packaging for portfolio 4.jpg
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new york billboard mock up.jpg
subway sign mock up.jpg
Stairs mock up.jpg
stickers post.jpg
sticker pole.jpg
BAG 5.jpg
box 5.jpg
inside box.jpg
insta 4 gp.jpg

THE PROCESS

Text GP-01.jpg
Mood board-01.jpg
Grey Poupon 2-4-01.jpg
rough-01.jpg