This was a collaborative project creating a brand refresh for Grey Poupon. We wanted to start a mustard revolution taking inspiration from the french encouraging the american market to take a stand against the mustard norms.
This project was picked up by Grey Poupon UK who liked it so much they offered to buy the interlectual property and now the designs are being rolled out across the UK.
D&AD New Blood winner 2021
Creative team: Ellie Vickers, Chloe Chatenoud and Hannah Francis